TRAINING FOR THE SPOTLIGHT
Empowering Effective Communication
At Sideline Media Strategies, our mission is to empower the next generation of athletes through comprehensive media training rooted in education, personal growth, and authentic self-expression. We equip individuals with the communication skills and digital brand strategies needed to navigate today’s media landscape—building confidence both in person and online, and preparing them to communicate with clarity, character, and purpose.
A strong brand identity is essential to success beyond the game. Sideline Media Strategies guides athletes through self-discovery, core values, and personal brand development to build long-term impact. Our communication training included content development, NIL education, brand strategy, social media presence, and interview skills—preparing athletes for the next level in sports and life.
What We Do…
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NIL Education
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Content Development
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Social Media Awareness
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Interview Strategy
--- NIL Education --- Content Development --- Social Media Awareness --- Interview Strategy
About the Founder
Hi, I’m Sarah Merrifield, I’m an Emmy Award-winning sports broadcaster with a deep passion for storytelling that extends beyond the game. Throughout my career, I have focused on amplifying voices and sharing meaningful stories from every corner of the sports world.
Founding Sideline Media Strategies is important to me because I want to help athletes build confidence in their personal stories and develop strong, character-driven brands that resonate both on and off the field, while also educating on the foundational principles of effective public communication.
I approach life with authenticity, dedication, and enthusiasm, and I apply those same principles to my work as well. I look forward to the possibility of working together in the future!
Session Formats
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College Seminar
With the goal of educating and informing, this seminar format discusses topics geared towards the needs of college athletes in media training, digital presence, and NIL education.
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One-on-One
For student athletes who wish to improve their overall effective communication skills both online and in person, this offering is geared towards personalized strategies to fit the needs of the individual.
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Aspiring Journalists
For students looking to get into broadcast journalism, this package offers a curriculum tailored for the individual. Focusing on needs, skills, and aspirations, this is a 1-on-1 offering to provide guidance into the industry.
Training Built to Last
Opportunity in athletics often comes with uncertainty. Sideline Media Strategies is designed to provide a lasting foundation of education and confidence, equipping athletes with the tools to navigate public-facing communication, build a strong personal brand, and carry those skills into every stage of life, both on and off the field. I look forward to working together on that future journey.
SCHEDULE A CALL
Have questions? Schedule a free 30-minute call to learn more about the various curriculum options that meet your needs. I look forward to working with you!