TRAINING FOR THE SPOTLIGHT
Empowering Effective Communication
With great opportunity to build an athletic career, there is an equal amount of unknown. Now more than ever, there is a need to understand how to navigate topics such as communication and brand identity in the public eye. Sideline Media Strategies was created with the goal to educate and empower every student of the game, providing them with the tools to effectively communicate and engage both on and off the field.
Brand identity plays a major role in any athletic career off the field. Sideline Media Strategies emphasizes the importance of self discovery, core values evaluation, and building an individual brand strategy for long term personal success.
Under the communications umbrella, Sideline Media Strategies tackles these topics to better prepare your athletes for the next level in sports and in life:
How We Help…
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NIL Education
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Content Development
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Social Media Awareness
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Interview Strategy
--- NIL Education --- Content Development --- Social Media Awareness --- Interview Strategy
About the Founder
Sarah Merrifield is an Emmy Award winning Sports Broadcaster, who has passionately devoted her career to telling stories that impact the lives of others. Wanting to give back to the sports community, she founded Sideline Media Strategies to encourage young athletes to feel confident about their own story, and empower them to develop a brand of high character, both on and off the field.
Session Formats
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Assembly Presentation
With the goal to educate and inform, our Assembly format discusses topics like Media Training and NIL Education, for students, coaches, and parents.
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Small Group
More individual attention is emphasised in a small group setting with student athletes who are looking to dive deeper into topics of brand development, core values assessment, social media understanding, how to navigate NIL, and more.
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One-on-One
For student athletes who wish to improve their overall effective communication both online and in person, this offering is geared towards personalized strategies to help prepare them for the next level and communication beyond athletics.
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Aspiring Journalists
For students looking to get into broadcast journalism, this package offers a curriculum tailored for the individual. Focusing on needs, skills, and aspirations, this is a 1-on-1 offering to provide guidance into the industry.
Training Built to Last
Whether it’s developing a personal story or preparing for an interview, effective communication strategies are an integral component to student athletics in the twenty first century. Our mission is to instill confidence in every student of the game. That journey begins with education, continues through empowerment, and results in evolution.
SCHEDULE A CALL
Have questions? Schedule a free 30-minute call to learn more about the various curriculum options that meet your needs. We look forward to working with you!